What I learned from the closing of Stéréosuper. — Not long ago I was still working at Stéréosuper. Today I will tell you what I learned from the last three years there. Recently the agency closed its doors for good. So, a lot of people were asking me: “I don’t understand why? You seemed fine. What happened?”. At first…

Build a long-lasting ecosystem for your brand and your followers. First, what is a community? A community is a tribe. It is an ecosystem in which each participant contributes and each participant benefits. So, we need to keep in mind that your brand is only a part of this big community. You don’t really make…

Most business owners think that branding is just an option… and here’s why they’re wrong! — Branding is why your tribe comes back for more! People don’t buy Apple products because they need a laptop or a smartphone. People buy an iPhone… and Apple Watch… and a Mac… and a HomePod because they want to live an experience they crave for. It is all about meeting your tribe’s core desires. Crafting an experience that they…

Here’s why and how playing to the Sims can change your life. — Everybody knows the Sims. A lot of us have played it… but did you ever asked yourself what you could learn from it ? 🌋 Understand the madness First things first, in order to change our lives, we need to understand what is this game ? The Sims is an agent-based model of an…